In 2021 we were brought into a KEEN meeting and introduced to their new campaign concept, Life is KEEN. A campaign intended to introduce people to the soul of the brand, what & who KEEN stands for, beyond the shoes. They needed help developing a treatment for how this campaign would translate into video ads, and we were tasked with figuring it out! In a series of :15 ads, we highlight real people who embody the brand. It's not every day you get to concept, write, and produce a campaign with full trust from the brand. And damn, it was fun. Click through below for some of our favorites.